A shop assistant at a boutique counter with clothing rails behind her

For boutiques, provisions stores and anyone counting by hand

How to keep stock straight in a small shop

Reorder levels, dead stock, cost against price, and how to keep a count that stays true when you sell in more than one place.

Start here

Counting is not the goal. Deciding is.

Stock control sounds like tidiness and it is not. The point of knowing what you have is that it lets you answer two questions: what to buy next, and which lines are worth the shelf space. Everything else is bookkeeping.

That is worth saying because it tells you how much effort to spend. A perfect count nobody acts on is wasted work.

The order to do it in

Four steps, and the first one is the hardest

  1. Write down what you have, once, properly

    Name, how many, what you paid, what you sell it for. The cost is the field everyone skips and the one that makes the rest useful.

  2. Set a reorder level on the lines you run out of

    Not every line. The fifty that actually sell. A threshold on a line that turns over twice a year tells you nothing.

  3. Update it as you sell, not on Sundays

    A count updated weekly is wrong for six days out of seven. This is the step where a tool starts to earn its place.

  4. Look at what has not moved

    Once a month is enough. Dead stock is capital already spent, sitting still, and it never shows up as a loss until you write it off.

The two mistakes

What going wrong looks like

  • Running out

    Today
    You find out from an empty shelf
    With TAB
    A customer buys it somewhere else

    Sometimes permanently. This is the expensive mistake and the one nobody records.

  • Over-buying

    Today
    A good deal from a supplier
    With TAB
    Cash stuck on a shelf for a year

    The cheaper mistake, but it compounds: capital in dead stock is capital you cannot spend on what sells.

  • Selling in three places

    Today
    Counter, chat and link, three counts
    With TAB
    The same item promised twice

    The failure that arrives the moment you start selling online, and the one a notebook cannot fix.

  • Not knowing margin

    Today
    Your bestseller by volume
    With TAB
    Possibly your worst by profit

    Without cost on the item you are optimising for the wrong number.

Spreadsheet or software

A spreadsheet is fine until it is not

A spreadsheet handles a few hundred lines perfectly well, and it is free. What it cannot do is update itself as you sell, which means it is accurate on the day you touch it and drifting every day after.

The threshold is the same as everywhere else in this guide: when you sell in more than one place, or when checking takes long enough that you stop checking. Before that, use the spreadsheet and spend the difference on stock.

Where TAB fits

One mention, then you can go

TAB keeps one stock record underneath the counter, the chat and your storefront, with cost and a reorder level on each line, and names dead stock in a morning report. If you are still at one counter and a spreadsheet, you do not need it yet, and we would rather say so.

Think TAB might help?

Tell us what you run and we will say plainly whether it fits, including when it does not.

More guides

  • For anyone already selling in the chat

    How to sell on WhatsApp without losing track of orders

    Read the guide
  • For shops, restaurants and anyone paying terminal rent

    How to take card payments without renting a POS machine

    Read the guide