WhatsApp & online businesses
Run the whole business inside the chat.
Take orders, manage your products and get paid from one place, without losing track of what you sold.
Self-service ordering
Let customers order themselves, right from WhatsApp.
Customers send one message, get your store link back, and order and pay there, without anyone having to take the order for them.
Your WhatsApp link
Generated when you finish setting up
Ankara wrap dress
In stock, held for 30 minutes
How it works
No one has to take the order.
Share your ordering link
TAB generates it when you finish setting up. Put it in your bio, your status, a flyer or a reply.
The customer sends one message
They tap the link and send the message WhatsApp fills in. The reply gives them your store link.
They order on your store
They pick items and check out on your store, with prices and stock straight from your catalogue.
Confirmation comes back to the chat
They pay by card or transfer, and the confirmation arrives in WhatsApp. Later they can reply to track the order or order the same again.
One list
The chat, the link and the counter all end up here
Your store link and your WhatsApp link at the top, and every order under them.
The paperwork around the chat
What the thread stops having to be
Orders without the typing
- Today
- Orders copied out onto paper
- With TAB
- A complete order, priced from your catalogue
The customer stays in WhatsApp, where they already are. The order arrives with items, quantities and a total.
Payment without the screenshot
- Today
- An account number typed out, then a wait
- With TAB
- Paid on your store, confirmed in the chat
Card (NGN or USD) or bank transfer, collected in TAB and attached to the order it paid for.
A record you did not have to keep
- Today
- Screenshots matched against a bank app
- With TAB
- History per customer, totals per item
Every order is attached to the person who placed it, so the record exists without anyone writing one.
Takings that add up
- Today
- “What sold last month?” means scrolling
- With TAB
- A total per item, sent first thing
Collections arrive together rather than as forty transfers to match by hand, and the report says what sold.
A second door
For customers who would rather browse than message
Some customers will never start a conversation to ask a price. They want to look, decide and pay without talking to anyone.
Your storefront is the same catalogue as a web page: same items, same stock, same payment. It is a link for your bio, a status or a flyer, and it works on Instagram too.
Marina Kitchen · Table 12
- 2× Suya PlatterKitchen
- 2× Jollof & ChickenKitchen
- 4× ChapmanBar
Two ways to sell
One catalogue. Two ways to sell.
WhatsApp self-ordering
One message brings back your store link, and customers order and pay without waiting for a reply.
Online storefront
A page on your own link for people who would rather browse. It works in an Instagram bio too.
One stock record
Both draw on the same count, so what sells out in one comes off the other.
Delivery or pickup
Customers choose at checkout, and you decide which of the two you offer.
Customer records and loyalty
Every order attached to the customer who placed it, with points and tiers for your regulars.
A report first thing
Totals per item, arriving on your phone at the end of the day rather than a scroll you never do.
What sold
A record you did not have to keep
“What sold last month?” is usually a scroll. It is also the question every decision depends on: what to restock, what to stop carrying, what to push.
Because each order was complete the moment it was placed, the answer already exists: totals per item, history per customer, takings per day.
Today at Amaka Stores:
- • Beaded clutch: sold out, 9 gone by 4pm
- • Leather sandals: 7 sold, 3 left
Reorder beaded clutches and sandals before Friday.
Getting set up
From sign-up to your first paid order in an afternoon
Open your account
From the phone you already run the business on. No hardware to buy.
Add your catalogue
Items, prices and photos. Import a spreadsheet if you have one, or add them by hand.
Choose how you get paid
Collect by card (NGN or USD) or bank transfer in TAB, or record payments you take yourself on delivery.
Share your links
Your WhatsApp ordering link and your storefront link are both ready when setup finishes.
Behind the chat
One catalogue, one queue, one set of numbers
The chat, the storefront and the counter all run on one login.
Sell everywhere
QR codes for tables, counters and shelves · WhatsApp ordering · Your own storefront on your own link · Bookings, covers and ticketed events
Orders & fulfilment
Live order queue across every channel · Station and counter printing · Fulfilment states from order to handover · Team roles and permissions
Get paid
Collect in TAB by card (NGN or USD), or bank transfer · Or collect on your own POS machine and record the payment in TAB · Next-business-day payouts to your bank · Every payment attached to the order it paid for, with nothing matched by hand · An end-of-day close you read rather than assemble
See what's working
Daily AI report to your phone · Sales and margin by day, hour and item · What to reorder and what is not moving · A customer database you own
Contact us
Get in touch
Have questions about TAB? We'd love to hear from you.
- support@billif.com
- +234 913 277 8473
- Lagos, Nigeria
Ready to transform your business?
Start setting up today, or see everything TAB does first.